2010 Web Advertising Trends That Effect Your Business

Online Advertising Trends and What it Tells You

The annual US business advertising spending is currently $300 billion.
$270 billion of that are spent on purchasing offline ads, $1 billion on mobile ads, and $30 billion on online ads.

All these ad spending are driving 20 BILLION sales calls every year.

Mobile phone advertising is growing. Nearly two-fifths of smartphone owners reported having bought something non-mobile over their mobile phone in the previous six months.

Small and Medium Businesses Continue to Shift Their Advertising spend to Online.
Popular ways of advertising online is with PPC (PayperClick), like Google's Adwords program as well as banner buying, media buys, or you run an affiliate program where you pay per leads or per sale (PPL / PPS) or you pay per desired action (CPA).

For the first time, small and medium businesses are using more online advertising than traditional media advertising, according to the "Local Commerce Monitor Wave XIII," from The Kelsey Group and ConStat.
It is estimated that 77% of U.S. SMBs are using internet online web solutions for their advertising. As more SMBs and national advertisers, who want to target local searchers, become aware of importance of optimizing their business for local search intent, the local search competition will grow and get tougher and pricier.

What You Need to Do

It is vital you are an early LOCAL SEARCH adaptor, so that by the time your competitor realizes he or she needs to optimize for local internet and mobile search, you are already firmly positioned in the right way in top local results for keywords that bring you the right kind of traffic and more customers.

You might also want to look into creating a contact/lead capture system with an Email Follow-up  for walk in traffic and for online visitors, so that you maximize the walk-in traffic you already get and make more money from it.

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